Why should an HR specialist become a “comb”, or Cross-functionality as a competitive advantageDaniel - January 7, 2021
On the Internet you can find the term “people-combs” – these are about those specialists who hone knowledge in several areas at once. I confess that this name is not close to me, but in my work, I notice a strong demand for cross-functional specialists. This can be a lawyer with knowledge in the field of conflict psychology, a logistician who understands economics, or a sales manager with expertise in analytics.
You have heard conversations about how Will robots replace specialists? So, they will not replace, or rather, not all will be replaced. A machine can transfer routine processes, but creative activity, the generation of new ideas, and the ability to find an unusual solution in a difficult situation will remain with a person.
A cross-functional specialist working at the junction of two or more spheres – this is just such an irreplaceable “screw”. He leads his career along a path that either no one has followed before him, or a very limited number of people have followed. He is constantly faced with new challenges and has a fundamentally new, unique experience.
For example, a marketing specialist who is responsible for preparing news, press releases, and content for mailing to the client base, begins to engage in the programming and layout of the company’s website. At some point, he becomes a unique pro at the intersection of marketing and IT.
Developing in a new field can be a good option for a person who has reached a career ceiling or faced emotional burnout. In this case, think about in which close industries or even neighboring departments you can apply your knowledge? A universal example: instead of quitting, a secretary can continue to develop within their company as a junior marketer or analyst.
The HR industry is in dire need of cross-functional managers. Successful HR professionals learn the basics of marketing and learn to competently use a variety of marketing tools – from funnels to research and targeting, to make hiring more efficient and faster. Marchar, or HR-marketer, is not so much a new trend as a new reality, advertisements for the search for such specialists constantly appear on hh.ru.
Demand for HR- specialists with experience and expertise in the IT field. Knowledge of the basics of programming provides new tools for optimizing search and hiring, the market for digital tools for personnel management is growing, and to navigate and use them correctly, you need high-tech skills and a deep understanding of digital processes.
Companies are seriously working on their employer brand to win the battle for talent. Imagine how an HR specialist who knows modern trends, knows how to analyze the target audience, conduct research, “package” and convey the unique offer of the employer to potential employees in the most effective way can bring value to the business. Such a person who combines the functions of an HR specialist, sociologist, marketer, and sometimes an SMM specialist has a powerful competitive advantage in the labor market.
First of all, think about what you really enjoy doing. The decision to become a cross-functional specialist is a great opportunity to love your work a little more, adding to it the activities that please you.
Maybe you are fond of literature, read a lot and friends Are it often said that you write well? Or follow trends on social media and watch SMS webinars? Or maybe you have a sense of taste and are interested in website design? All these skills can be honed and developed for the benefit of your career and the company.
It is not necessary or even necessary to immediately go to a second degree. Take a closer look at short-term courses, intensives, masterclasses from the pros.
Do not chase fashion and do not go into any sphere simply because “everyone does it.” The Python programming language craze has left the market oversaturated with pythonists, while good programmers in the more complex JAVA language are still in short supply.
Follow your interest, learn, try, find something new, become unique experts – and it will definitely bring results.